The program applies to select 2009 and 2010 models.
This clever incentive program applies to eligible Toyota models purchased between January 5th and March 1st.
All regular schedule maintenance as outlined in the owner's manual will be covered.
While free maintenance programs have been around for a while they've usually been reserved for premium brands. Heck, in Canada Lexus only covers the first two visits (one at 1,600km the second at 8,000km) so a base Toyota Yaris with free maintenance for 2 years/48,000km is pretty decent.